TRAINING
An entire marketing team empowered in digital
ActewAGL
THE CHALLENGE
Strengthen the digital marketing posture of the Canberra region’s number one energy provider.
THE SOLUTION
A tailored 10-week learning program for ActewAGL’s entire marketing team, including deep and detailed training on Google Analytics, digital spend optimisation, implementation of Search Engine Optimisation, and creating and implementing social media and content plans.
THE RESULTS
Optimisation of digital marketing spend, with a reduction in CPO (cost per outcome) of 20%.
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