CORPORATE

An entire marketing team empowered in digital

AGL digital training

THE CHALLENGE

Strengthen the digital marketing posture of the Canberra region’s number one energy provider.

power to enable digital

THE SOLUTION

A tailored 10-week learning program for ActewAGL’s entire marketing team, including deep and detailed training on Google Analytics, digital spend optimisation, implementation of Search Engine Optimisation, and creating and implementing social media and content plans.

THE RESULTS

Optimisation of digital marketing spend, with a reduction in CPO (cost per outcome) of 20%.

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