AUSTRALIAN GOVERNMENT

A social media first for one of our biggest departments

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iPad displaying social media account for Australian defence force

THE CHALLENGE

Pull together hundreds of social media accounts – branded across multiple child agencies – into a cohesive database and underpinned by a department-wide social media strategy.

Social Media Strategy by RD Consulting for Department of Defence

Here’s how we did it

THE SOLUTION

An extensive social media audit, capturing a clear snapshot of ‘current state’, followed by a suite of recommendations. All recommendations were adopted, resulting in the first ever holistic social media strategy for one of Australia’s largest government departments.

Adrienne from RD Consulting working on a laptop

THE RESULTS

Removal of 722 surplus, fake or non-active social media profiles related to the department.
Established a Social Media Hub for the department, hiring a dedicated team of eight.
Social media monitoring and management tools Talkwalker, Hootsuite and Asana implemented.

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