AUSTRALIAN GOVERNMENT

A social media first for one of our biggest departments

iPad displaying social media account for Australian defence force

THE CHALLENGE

Pull together hundreds of social media accounts – branded across multiple child agencies – into a cohesive database and underpinned by a department-wide social media strategy.

Social Media Strategy by RD Consulting for Department of Defence

Here’s how we did it

THE SOLUTION

An extensive social media audit, capturing a clear snapshot of ‘current state’, followed by a suite of recommendations. All recommendations were adopted, resulting in the first ever holistic social media strategy for one of Australia’s largest government departments.

Adrienne from RD Consulting working on a laptop

THE RESULTS

  • Removal of 722 surplus, fake or non-active social media profiles related to the department.
  • Established a Social Media Hub for the department, hiring a dedicated team of eight.
  • Social media monitoring and management tools Talkwalker, Hootsuite and Asana implemented.

    Powered By

    Madeline Bonfini Madeline Bonfini Madeline Bonfini Madeline Bonfini Madeline Bonfini Madeline Bonfini Madeline Bonfini Madeline Bonfini Madeline Bonfini

    Madeline Bonfini

    Senior Manager

       
    Sarah Tisdell Sarah Tisdell Sarah Tisdell Sarah Tisdell Sarah Tisdell Sarah Tisdell Sarah Tisdell Sarah Tisdell Sarah Tisdell

    Sarah Tisdell

    Senior Manager

       
    David Byrne David Byrne David Byrne David Byrne David Byrne David Byrne David Byrne David Byrne David Byrne

    David Byrne

    Senior Manager

       

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