STRATEGIC COMMUNICATION

Storytelling 2.0 – Moving beyond words

You’ve said all you can using written words. What other ways can you get your story out there, to share it with the world?

It’s time to make the leap from plain text to other mediums of storytelling. Let’s show you how.

Make it visual

“A picture is worth a thousand words.” Well-designed images are your best friend, from infographics to posters, banners or even comic books, you can portray vivid detail in a single image as opposed to pages worth of text.

Video is also a powerful tool. The combination of movement, imagery and audio can convey complex messages in a simple, engaging manner.

Make it audible

Podcasts are one of the most popular forms of audible content – and with good reason. They can be accessed anytime, anywhere, are easy to produce and cost-efficient. Podcasts are personal and convey the sense of someone talking to you, not at you. Ensure you have decent recording equipment, find a sound-absorbing space to use as your studio and go for it. 

Make it physical

Demonstrations, models or figurines, brochures, merch (who doesn’t love a good pen or coffee mug?) and the power of people meeting face-to-face is a tangible experience that people remember. Scientific studies have revealed that when people explore objects through touch, this generates detailed, durable memories for those objects, even when they don’t intend to memorise the object’s details.

Make it tasty

Just kidding! We will leave tapping into the other senses such as taste and smell alone (Willy Wonka and his fantastic wallpaper would disagree) – but for now you have some ideas to kickstart your foray into diverse storytelling avenues.

Adrienne from RD Consulting working on a laptop

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