Briony Winchester

Senior Manager

  • Bachelor of Communication (Journalism), Deakin University


Bree is a journalist and powerhouse marketer whose strengths lie in the brave new world of content – how to produce powerful and compelling stories that simplify and engage.

Her 25+ years communications industry experience makes her one of the capital’s most respected and sought-after marketers and public relations experts, and includes more than 12 years working in, and consulting to, the Australian Government.

CAREER HIGHLIGHTS

  • Three years as the lifestyle editor of The Canberra Times, developing new audience strategy and individually delivering 3.9 million pageviews.
  • ACT Marketing Manager for realestate.com.au, growing Canberra market share in terms of website visitors by 10 points, April-October 2016.
  • Strategist, project manager and copywriter for recruitment campaigns targeting women for two of Australia’s national security agencies.
  • Nominated for Real Estate Business’s national marketing campaign of the year 2020 for Canberra real estate agency Hayman Partners’ ‘It’s a Canberra thing’.
  • Publicist for Sydney Opera House, and media manager for a well-known Australian.

CURRENT PROJECTS AT RD

  • Digital Transformation Agency 
  • National Indigenous Australians Agency 
  • Australian Defence Force

INDUSTRY EXPERIENCE

Media, arts, retail, health insurance, Australian Government, state government (NSW and ACT), legal, advertising, design, digital, property, energy, aviation.

Blogs contributed by Briony

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