Marketing and Communication Strategy

What would Nike’s logo be without effective marketing and communication? What about McDonald’s logo? Or Apple’s? They’d be a tick, the letter ‘m’, and a half-eaten piece of fruit, respectively. But because they were marketed well, the three logos are some of the most recognised brands in the world.

An effective marketing and communication strategy can elevate a business or an idea to unparalleled heights.  

Learn how to successfully market your brand and communicate your narrative. Create a plan specific to your business or team. Tell your audience what you have to offer and stand out from competitors. Strong marketing and communication are essential for the success of any business.  


Our training packages can be customised to suit your needs and reflect your organisation/team goals and objectives. A pre-training consultation will be arranged to better understand your requirements and deliver a training package to suit your needs.

Training outline:

  • Objectives and targets – what goals do you have and who will you target? 
  • Plan mapping – the five questions to ask for a communication plan. 
  • Channels – the different areas to measure your strategy. 
  • Key messages – what do you want to convey? 


Our Marketing and Communication Strategy training will help you grow your business and effectively monitor its development. Our expert team has decades of experience in marketing and communication. We know how to do it well and can’t wait to share tips and tricks with you. 


Upon completion you will:

  • be aware of your objectives and target audience  
  • have the skills necessary to map out a communication plan 
  • know how to monitor success through multiple social media channels  
  • understand what key messages you want your business to convey. 


  • Marketing and communication teams. 
  • Business owners and managers. 
  • Teams without a marketing and communication strategy.  
  • Teams needing to revamp their current strategy.
Business Development Training at RD Consulting

Duration: Can be tailored to a full-day or half-day sessions.

Location: The RD Training Hub in Dickson, Canberra, OR we come to you (Australia wide).

Attendees: Our training can cater for groups from 4 – 30 people and can be negotiated based on requirements, duration and location.

Inclusions: Training materials, Catering, Free Parking (RD Training Hub) in Dickson, Canberra.


RD Consulting draws on a team of experts in multiple fields within media and communication to deliver this training:

Kathleen Rolfe

Kath is a senior communications specialist with more than 25 years’ experience working in public and private sectors. One of her many career highlights is developing a marketing and communication strategy to drive recruitment at the Australian National University. Read more of her lengthy experience, highlights and qualifications here

Maddie Power

Maddie is skilled in the digital arena and seamlessly takes projects from conception to publication with aplomb. She has lengthy experience in communication strategy including successful council campaigns, social media strategy and digital marketing. Read more here

Get in touch to find out more about our training packages, facilities and pricing and how we can customise a solution for your team.

    Or give us a call 1300 014 398

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