COVID-19 communication for our nation’s First Peoples
Aboriginal and Torres Strait Islander people (Indigenous people) face increased risks in relation to the ongoing COVID-19 pandemic due to poorer health outcomes, higher general health risk factors and challenges accessing remote healthcare services.
Our client, the National Indigenous Australians Agency (the Agency) approached RD Consulting in March 2020 requiring communication support in reporting COVID-19 cases, specifically covering the cases and consequences in Indigenous communities.
The Agency was challenged by limited data, which was mostly descriptive, making it difficult to categorise, analyse, interpret, and communicate meaningfully and in a relevant timeframe. Reporting was resource-intensive and content heavy, which allowed little time for the CEO to review and make decisions.
Our team met with the key stakeholders to understand the demands and needs of the Agency and assess options for saving time and streamlining the process. After a series of interviews, we broke the project up into three sections and helped the Agency implement our corresponding recommendations.
Part 1: Report template
The first part of the solution involved standardising a reporting template. Our graphic designers created a template with standardised sections and headings, including updates for identified regions and communities across Australia, internal snapshots, breakdowns, heatmaps and geographic mappings of the virus’ spread.
Using the Agency’s branding guidelines, the template made it easier for the Agency to compare and track different weeks across a longer timeframe as COVID-19 spread. This recommendation provided a quick interim solution.
Part 2: Data analysis
The second part of the project was reimagining new ways for the Agency to report data. We recommended an interactive dashboard to visualise the data. Our team scoped data visualisation software and upon assessment recommended Qilk which could be integrated with the Agency’s Customer Relationship Management (CRM) tool.
We created a functional interactive demo dashboard so that the Agency could see how the introduction of Qilk would directly enhance their ability to access and interpret the data for strategic decision making. Extending this data visualisation part of the project, we assisted in scoping out the potential issues concerning data capture, specifically on-field descriptive data.
The third part of the project was to aid the agency with the internal buy-in of the CRM tool. Our team storyboarded, scripted, directed, and produced a 2-dimensional animated video explaining to staff what it was and how it could benefit the organisation and its work.
Part 3: Video
The third part of the project was to aid the Agency with the internal buy-in of the CRM tool. Our team storyboarded, scripted, directed, and produced a two-dimensional animated video explaining to staff what it was and how it could benefit the organisation and its work.
Following the completion of our work with the Agency, the agency reported having enhanced capabilities in inputting, storing, translating and communicating COVID-19-related data on Indigenous Australians.
The new template enables the agency to quickly produce reports, making them more engaging and digestible for decision-makers. Our efforts in data translation and visualisation also brought the Agency closer to successfully introducing a new centralised way to record, manage and access key information quickly and meaningfully.